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The billion-dollar grey market in watches upsets big brands

Financial Times - 5 months ago
At Watches of Switzerland, an authorised dealer, an Audemars Piguet Royal Oak automatic in rose gold sells for £42,600, but the same watch is on offer at website Chrono24 — on the “grey...

Dealers' Online Sales Continue to Challenge Watch Brands

New York Times - 2 months ago
Peter Grant, general manager at, a California-based shopping website, hopes you won't call his business “gray.” Watch brands use the term “gray market” to describe...

Gray market has become a necessary evil for luxury watchmakers

Reuters - 9 months ago
The United States is the second-biggest market for Swiss watches and is a hub for gray market watches, with online platforms such as, and

Authenticity and Modernity

IAI News - 2 months ago
It seems no coincidence, then, that the term 'authentic' has come to be used as a means of trying to elevate certain commodities to a higher status in the market than apparently identical...

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